Case Study
Challenge Tobar Deliver Slick Customer Service Across All Sales Channels
Summary Tobar Ltd is a complex multi-channel business, selling inexpensive and simple presents in both B2B and B2C environments. Tobar trade via mail order, wholesale, over the web and through a number of expanding retail shops. The retail shops and B2C catalogue and website trade under the name of “Hawkin’s Bazaar”. The Tobar business is particularly complex because of the very different skills required to be successful in both B2B and B2C