Qzzr maintains a healthy balance of inbound and outbound lead generation. The inbound leads are lighter lifting. After all, the folks at Qzzr are experts at inbound. Their product is a highly-effective inbound lead capture solution used by some of the biggest brands in the world. But even as inbound lead volume continues to increase, outbound lead generation remains an essential part of their sales mix. The reason is pipeline consistency. Early on, Qzzr’s in-house sales reps went hunting for leads. Highly targeted outbound email campaigns provided them with a steady pipeline to work for coming months. Eventually, Qzzr’s inbound lead volume increased to the point where reps had to jettison lead research and email campaign maintenance to accommodate all the new demos coming in. This is a go

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