Case Study

Leveraging Corporate Sponsorships With the Trade

Leveraging Corporate Sponsorships With the Trade

Pages 2 Pages

Page 1 © COPYRIGHT 2009 Dechert-Hampe Co. Case Study Leveraging Corporate Sponsorships With the Trade Situation A large consumer products manufacturer supports a series of sports oriented organizations via corporate sponsorship. These sponsorship relationships are designed to help the company achieve its business objectives by: • Enhancing the image of the company and its brands • Gaining exposure to the audience of the org

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