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Maximizing Loyalty Program Effectiveness with Trusted, Accurate Consumer Data

Maximizing Loyalty Program Effectiveness with Trusted, Accurate Consumer Data

Informatica
Pages 4 Pages

success s t or y “Informatica Platform solutions adds value to our database marketing results. With data quality and unification solutions, customer identification and segmentation are more accurate. This leads to more effective campaign management and target list selection.” – Tolga Evren, Data Technologies Manager, Tani Pazarlama Successful consumer loyalty programs hinge on having reliable, accurate, and trusted data. Tani Pazarlama (Tani

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