Case Study
Maximizing Effectiveness of Google Ads Campaigns
Maximizing Effectiveness of Google Ads Campaigns The microservices-based application deployed on Google Cloud Platform uses machine learning algorithms to identify the most relevant keywords for marketing campaigns.We developed a campaign optimization tool that leverages the power of Google Cloud Platform to deliver insights into costs, conversions, and keyword relevance. Microservices-based architecture enables the application to scale rapidly and integrate seamlessly with tools and resources on the cloud. The application saves thousands of dollars in marketing spend and helps in creating effective marketing campaigns for end customers. Project Overview A leading US-based digital marketing agency that offers performance and brand marketing, data intelligence, SEO, and web analytics