Case Study

Maximising Sales Productivity For An American Clothing Retailer In China

Maximising Sales Productivity For An American Clothing Retailer In China

Pages 7 Pages

Seasonal Store Assortment Planning And Optimisation By leveraging big data and analytics, retailers are able to cluster stores and channels to maximise sales productivity. Effective clustering allows retailers to provide the right mix of products for customers based on their preferences, across locations, which in return improves sales margin and inventory utilisation. When embedded into different processes, clustering provides retailers with the opportunity to do better forecasting, assortment planning, size-optimisation, promotions planning, markdown optimisation and replenishment scheduling. A Retail Case-StudyProductivity / sqm Increase Productivity / sqm by 30% Increase full price unit sales by 20% Increase Full Price Sell Through Increase Overall Revenue Upl

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