Case Study
Analyzing ATM Queue Conditions To Improve ATM Banking And The Customer Banking Experience
A Banking Case Study Analyzing ATM Queue Conditions To Improve ATM Banking And The Customer Banking Experience ATMs are a fundamental contact point for banking customers, even in today’s age of digital banking and banking apps. Yet customers frequently complain about wait times in ATM queues. Banks must alleviate this problem to strengthen positive impressions of their brands and improve customer satisfaction scores. They need to ensure the ATM user experience lives up to digital-world expectations: it must be fast and hassle free. Concerned about this issue, a major bank in Asia that has international operations asked Lynx Analytics to develop a method to understand queuing at its ATMs. Lynx created a convenient banking analytics solution that quantifies ATM queue lengths, pe