Real-Time and Deep Clinical Data Drives Actionable Insight: Expedience: Data collected daily from targeted prescribers Breadth: Statistically relevant data set and deep oncology expertise support actionable recommendations Depth: Real-time tracking of clinical and reimbursement data elements across unified EHR and reimbursement systems Oncology Practice Pull- Through: Engagement with physicians validates clinical relevance and provides exclusive communications channel A leading biopharma company needed to convert patients from a mature product to a new formulation. Reformulating drugs is a cornerstone of product life cycle management. Whether reformulating or finding new indications for an existing compound, a brand must offer differentiated benefits to patients and p

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