Case Study

BDO

BDO

Pages 4 Pages

BDO - Lambert BDO COMPANY BDO is a professional services firm that provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. The firm serves clients through 63 offices and more than 400 independent alliance firm locations nationwide.PROJECT Lambert was charged with executing a creative way to commemorate the 90th anniversary of BDO’s flagship Grand Rapids office. TACTICS Lambert brainstormed ideas to honor the anniversary Created the “BDO Academy,” a mentoring initiative designed to inspire high school students to explore careers in the accounting profession Coordinated a partnership with Junior Achievement Initiated an annual “Seidman Scholars” scholarship for outstanding BDO Academy graduates Developed collateral

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