SHOPKO - Lambert COMPANY Shopko operates nearly 500 stores in 24 states throughout the Central, Western and Pacific Northwest regions, and provides quality name-brand merchandise, great values, pharmacy and optical services.PROJECT Lambert was responsible for developing and implementing a transaction communications strategy for private equity firm Sun Capital Partners’ consolidation of national retailers, Shopko and Pamida. TACTICS Worked with leadership teams of both companies on all-audience communications plan (investors, employees, customers, vendors, landlords, media, industry) Developed creative assets (fact sheet, infographic, presentations, CEO video) to support announcement and corporate and store integration Directed and executed local, national, financial and trade media RESULTS

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