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Matrix Segmentation Helps Credit Union Achieve a 298% ROI on Its Direct Marketing Program

Matrix Segmentation Helps Credit Union Achieve a 298% ROI on Its Direct Marketing Program

D&H
Pages 4 Pages

Lending Payments Core Channel Optimization Executive Summary Denali Alaskan Federal Credit Union (FCU) was using a basic letter matrix mailing targeting three groups, with letters sent out between April and November only. After engaging Outsourced MCIF Services at through D+H to produce expanded matrix segmentation for year-round communication, the ROI on its marketing program skyrocketed to 298 percent. Matrix Segmentation Helps Cred

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