CLIENT SUCCESS STORY ON TAP CREDIT UNION THE CHALLENGE On Tap Credit Union, based in Golden, Colorado, has been serving Jefferson County and beyond since 1954. Formally Coors Credit Union, the institution was founded to serve employees of the Coors Brewery. Since then, the credit union has expanded to serve a community of more than 20,000 members, offering a range of services including consumer and business loan options, checking and savings accounts, financial counseling, insurance and investment resources. With this strategic change, On Tap needed an analytics solution that would help the credit union make the right decisions, based on data, to achieve its growth objectives. While On Tap did have an analytics solution in place, the solution, unlike Baker Hill NextGen Analyti

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