MassChallenge Uses Yesware To Scale 1:1 Emails (And Track Engagement) INDUSTRY Non-profit EMPLOYEE COUNT 51–200 HEADQUARTERS Boston, MA CUSTOMER SINCE November 2011 MassChallenge is all about bringing the right people together. We want to make sure that our communication is highly targeted and efficient, and Yesware does an outstanding job with tracking and logging into Salesforce. ROMAN KERN, DIRECTOR OF GLOBAL OPERATIONS & TECHNOLOGYB ackground MassChallenge (http://boston.masschallenge.org/) is a non-profit focused on supporting startups going through accelerated growth. Connected to high-impact, early-stage entrepreneurs globally, MassChallenge offers no-strings benefits like $1.5M in cash awards, free office space, strategic partnerships, expert mentorship, training, and more. T o

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