Case Study

Mass Appeal

Mass Appeal

Pages 3 Pages

With Support From JDA, Massdiscounters Sets Its Sights on Growth and Expansion As one of the largest value retailers in South Africa, Massdiscounters (Pty) Ltd. is also building a significant presence in sub-Saharan Africa, including Namibia, Botswana, Zambia and Mozambique. As part of its aggressive corporate growth strategy, Massdiscounters recognized the need to re-evaluate its best-of-breed technology strategy. “If we talk about the state of the retail industry in South Africa, the focus is on supply chain, as it is globally. Sales growth is very hard to come by. For businesses to post profitable growth, they really need to strip costs out of the supply chain,” said Steve Pearson, replenishment executive at Massdiscounters. “We have a very clear view of the kind of costs we

Join for free to read