Ocala Winnelson Company – An American Standard Showroom With Mass Appeal
Ocala Winnelson Company – An American Standard Showroom With Mass Appeal
6 PagesCase study: Ocala Winnelson Company – An American Standard Showroom With Mass Appeal Scott Murphy, assistant manager and showroom manager at Ocala Winnelson Company in Ocala, Florida, never believed for a minute that ice cream cornered the market on mass appeal. When he and Ocala Winnelson founder and president Don Johnson opened the doors in May 2008, they knew they had to cross over demographic and psychographic boundaries to make a sign
