Case Study

Mary Kay builds a successful mobility platform in China

Mary Kay builds a successful mobility platform in China

Case Study The Chinese branch of world-leading cosmetics company Mary Kay wanted to support its beauty consultants by providing anytime, anywhere mobile phone access to its enterprise business systems. The solution was a Mary Kay Mobile Platform proposed by HPE Technology Services. Challenge Widespread sales force In 1963, Mary Kay Ash founded Mary Kay Inc. in Dallas, Texas, USA, with the aim of helping women gain personal and economic success. Today, Mary Kay has become the world’s leading direct sales cosmetics brands, with annual sales exceeding US $3 billion. Mary Kay can be found in more than 35 countries and territories worldwide and it employs a sales force of more than 2.5 million. Mary Kay was launched in China in 1995, and established its Asia-Pacific Product

Join for free to read