Case Study
MarktSelect delivers marketing value for money
MarktSelect, located in the Netherlands, is a Business-to-Business direct marketing specialist. MarktSelect uses LANSA for its browser-based outbound marketing system, which is also offered as an ASP service. Another LANSA-based Web service, called U- Select, allows customers to configure and purchase a sales target group by specifying sophisticated selection criteria over an online address database. Patrick Veling, head of the telemarketing d