CASE STUDY: MARKETO Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction Marketo is a leading provider of cloud-based marketing software for building, sustaining and engaging customer relationships. In this case study discover how Marketo uses Hootsuite Enterprise Marketing, Customer Service and Sales Solutions to leverage social media across their channels and deliver key business objectives. Introduction: Breaking Down Business Silos As businesses reorganize to address social channels, working together as a Social Enterprise is imperative for effective communication and to deliver the best leads to sales. To help source, build and sustain relationships with future customers while managing the growing complexity of real-time social communicati

Join for free to read