Case Study
Marketo makes Lynda.com part of its global foundation for talent development
Challenge • Needed to build a foundation to support a new global talent development strategy for a rapidly growing company • Sought an on-demand solution that could scale quickly • Wanted to help employees solve problems quickly Solution • Thousands of video-based courses • Cost effective and accessible from any desktop or mobile device • Bite-size tutorials to support microlearning Result • Provided foundational eLearning content for the company’s global learning and development portal • Adoption moved twice as fast as expected, with 50 percent of all employees using Lynda.com within just six months • Content embedded into role-specific learning paths • Used for onboarding to shorten time to productivity and improve retention • Provided employees just-in-time learning Mar