6-216 (02-09) Canada Post: The Home Depot Case Study Marketing Partnerships Drive Sales-Conversion Rates The Home Depot home-services campaign yields remarkable results 2 To be an industry leader sometimes requires risk- taking and experimentation . That was precisely the spirit in which The Home Depot Canada’s Direct Marketing Manager Airi Ritokoski approached her fall home- services marketing initiative. Ritokoski and her team wanted to optimize their targeted marketing efforts for installation services, working with data they had gathered on previous buyers of more than 40 different sets of home services. She was convinced The Home Depot could closely profile customers who had previously purchased its home services and leverage those profiling results to cr

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