Canada Post: Automotive Direct Mail Case Study Addressed Admail Campaign Drives Customers to Auto Dealerships Market-research study demonstrates the power of direct mail 2 The market for new vehicles in Canada is massive—more than 1.5 million are sold or leased each year. Not surprisingly, such a lucrative market inspires fierce competition among manufacturers . The automotive industry is one of the largest advertisers in North America and spends more than $1 billion annually in Canada alone. Manufacturers invest the vast majority of these dollars in television, radio, newspaper and magazine ads. Although these campaigns tend to be expensive, they are an effective way to reach large, general audiences. “The issue of saturation is a constant problem f

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