CASE STUDY MARKETING FOR Greif about the client Greif was founded by William Greif and Albert Vanderwyst in Cleveland, Ohio, in 1877, a time in which all bulk food was stored and transported in wooden barrels. Almost 140 years later, they have moved beyond the humble wooden barrel by continually innovating and developing new technologies in the industry that ensure product quality and promote environmental awareness and conservation. Greif is a world leader in industrial packaging products and services. They produce steel, plastic, fibre, flexible and corrugated containers, packaging accessories and containerboard, and provide blending, filling and packaging services for a wide range of industries. With more than 200 operating locations in over 50 countries, Greif is positioned to serv

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