CASE STUDY MARKETING FOR CENTRA about the client Centra is a nationally renowned, regional nonprofit healthcare system located in Central Virginia, with more than 6,000 employees, a medical staff of 490, three hospitals and an extensive network of specialty and family healthcare facilities. The system also includes a regional cancer center, health and rehabilitation centers, residential and outpatient mental health facilities, home and health and hospice programs, mammography centers, a sleep disorders center and a center for wound care and hyperbaric medicine. Centra’s awards and distinctions include: among the nation’s Top 50 Cardiovascular Hospitals by Thomson Reuters, national Certificate of Distinction for Primary Stroke Centers, among the top 25 percent of comprehensive communit

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