CASE STUDY MARKETING FOR DELTA about the client DELTA ® Power Equipment Corporation (DELTA PEC) is an internationally recognized brand providing woodworking tools for the professional and advanced woodworking markets. With 90 years of expertise in the woodworking business, the company innovates, designs, manufactures and distributes a wide range of stationary woodworking power tools, ranging from saws to drillers and lathes to sanders and dust collectors. Most brands serving customers for nearly a century base their brand around quality. Delta is no different. Their hard work and commitment to quality products have earned Best in Category awards from the top woodworking authorities and magazines in the U.S. Today, both the Delta and Biesemeyer brands of woodworking tools are owned by

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