Marketing Cloud Implementation for Building Material Retail in NZ New Zealand-based largest manufacturer and marketer of gypsum plasterboard, drywall systems, and associated products and provide related services in the area. CASE STUDY Business Problem o Need for ability to configure & send emails based on segmented data stored within client’s salesforce instance o Need for consistent corporate branding, configurable, email templates as per branding specifications, with the capability to include social media links o Need for configurable, segmented landing pages o Need for a flexible mechanism to create separate data extensions to send special emails to certain subscribers based on business requirements o Need for a mechanism to maintain a separate list of subscribers that have opt

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