Marketing and Merchandising Communications directly to each frontline associate is more than just a convenience for this franchise retailer.
Marketing and Merchandising Communications directly to each frontline associate is more than just a convenience for this franchise retailer.
8 PagesMarketing and Merchandising Communications directly to each frontline associate is more than just a convenience for this franchise retailer. How WorkJam Helps Fuel a Great Customer (and Frontline Worker) Experience. Franchisor Case Study © 2021, WorkJam, Inc.HOW WORKJAM HELPS FUEL A GREAT CUSTOMER (AND FRONTLINE WORKER) EXPERIENCE. Q: As a global leader in oil and gas, What's one of their top priorities? A: Consistently excellent customer service across all service stations worldwide. Success Story Summary: • The challenge: Because of their franchise model, the workers representing the brand are not direct employees; thus, they are precluded from accessing the contact information of all their frontline workers. It was impossible to make sure all of their associate
