Marketing analytics drive customer acquisition costs down 60%

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Combining the art and science of marketing: Marketing analytics drive customer acquisition costs down 60% The insurance industry is highly competitive. Countless ads on television, in print, and online bombard consumers with enticements to sign up or switch providers. Cost-effective customer acquisition is a major challenge. We worked with one leading property and casualty insurer that wanted to increase new member acquisition to its emergen

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Marketing analytics drive customer acquisition costs down 60%

Marketing analytics drive customer acquisition costs down 60%

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