REFERENCE sto Ry “We had looked at several other systems before choosing ReadSoft’s, and even tried out a compet- itor. But the competitor’s price was far too high, and we also had a problem with the form design. We could not sell questionnaires that looked like the ones you fill out in high school.” A good start Those are the words of Ellen Giver, Production Man- ager at Burke Marketing Research in Cincinnati. Burke processes marketing s

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