Case Study
Market Leader Makes Customer Care Miles Better
Care isn’t just part of the name at GSK Nutritional Healthcare. It’s at the heart of its customer help lines. But Ashley Thomas knew that the company’s legacy telephone technology was becoming a bit of a hindrance. Keen to boost customer service with new technology, a review of the market led Ashley to BT Cloud Contact. Now, with better call routing facilities, customers always get straight through to the right agent, while better manag