Learn how selling is changing, and how to respond, in our most comprehensive research study to date. We reached out to sales professionals and asked them seven questions about the most urgent challenges they face as they look ahead to 2024. 1,078 professionals responded. We heard from sales professionals, sales leaders, and revenue enablement professionals. While nearly half have been in sales for anywhere from 1 to 10 years, about one-third have been in the industry for 10-20 years, and nearly one-quarter have been in the industry for 20+ years. Here, we break down the numbers showing where sellers, sales leaders, and sales enablement professionals expect to encounter the most significant hurdles to success. We also offer quick and actionable insights for overcoming these challenges.

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