Case Study

Market Data and Technology Increase Sales and Create a Competitive Edge for Home Medical Equipment Company

Market Data and Technology Increase Sales and Create a Competitive Edge for Home Medical Equipment Company

Overview T arget Medical, Inc., located in Memphis, TN, prepared to take part in the DMEPOS Competitive Bidding Program. As is the case in other major markets, the home medical equipment (HME) company was required to “earn” Medicare business by submitting bids for selected product categories in the region, which at that time made up the majority of the company’s revenue. In this important initiative, T arget Medical decided to take a two-pro

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