Maplin electronics choose integrated route Case Study The company o?ers an extensive range of over 14,000 products and, in addition to its traditional printed catalogue, Maplin now operates a highly successful website which attracts over 140,000 visitors every day (enough to earn it a place in the top ten sites in the UK’s ‘Shopping, Appliances and Electronics’ category) and a network of over 150 retail outlets throughout the UK and Ireland th

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