Situation PTC covers you for any kind of phone case or mobile accessory. But it also carries everything from electric scooters and drones to smart home devices. In fact, the brand’s products and services fit into an increasingly diverse array of marketing buckets, especially with the expansion of its home technology and phone accessory brands Tough On and ZUSLAB. PTC was ready to branch out because of its diverse audiences and the high costs, inconsistent results, and forecasting challenges of its paid media programs. The retailers wanted more flexibility to segment and target audiences, reduce customer acquisition costs, and improve the quality and consistency of referral traffic and conversions. By expanding and diversifying its partnerships program, PTC saw a path to achieve

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