Product Launch Team Utilizes Mystery Shops and Audits to Ensure Rollout Success Background and Client Objectives A product team at a consumer electronics manufacturer was preparing for the launch of a new product at retailers nationwide and needed to both verify and optimize their retail partners’ in- store execution to ensure its success. They wanted to ensure their retail partners had the item in stock, on display in the store, and accompanied by the appropriate marketing materials; that sales reps were knowledgeable about the new product, could outline its features and benefits, and recommend it; and that this information was striking the right notes with customers. In short, they needed both a quantitative and qualitative in-store audit and mystery shop that could offer data

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