Success Story - "Managing a Corporate Turnaround" Company Description $250M National Horticultural Distributor Company Situation and Problem The Company had cut expenses in the recession. After two years sales and margins were down over 30%. The economy was blamed, as well as weather. The owners did not know if they had lost share. Competitive activity was increasing. Selling in this business is seasonal; the spring season is March though June; the fall season is Sept. and Oct. Paladin interviewed senior management, GMs of the branches, employees in field locations, and customers; marketing materials were reviewed, and data was gathered from Company systems. Analysis showed that they had cut too far in vital green-goods inventory, too far into the sales ranks, and in customer service perso

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