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Making Social Marketing Easy. The Power of an Engaged Fan Base

Making Social Marketing Easy. The Power of an Engaged Fan Base

Wishpond Technologies
Pages 1 Pages

CASE STUDY CHALLENGE A year after the launch of their Facebook page, the Brazilian soccer club Atlético Mineiro was not satis?ed with their 292,525 likes. They needed an easy way to run a focused, highly e!ective campaign in a short time period. Without a strong boost to their Fans and Fan engagement Atletico was at risk of falling dangerously behind in the league. SOLUTION Atlético turned to Wishpond’s Sweepstakes for a quick, easy

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