Major US Jewelry Chain Raises ROAS By A Sparkling 289% With Facebook Dynamic Retargeting
Major US Jewelry Chain Raises ROAS By A Sparkling 289% With Facebook Dynamic Retargeting
1 Pages. . 844. 773.7171 sales@steelhouse.com BRING ON THE CHALLENGE This national jewelry retailer wanted to increase revenue from high price point products during the holiday season. The brand specifically wanted to reach users and drive conversions on Facebook, but their FBX campaigns weren’t yielding the desired results — their CPA was $25.53 and their ROAS was 12.19. They wanted to lower their CPA and increase their ROAS, with a focus on
