Mai&Mai Meeting Customers Where They Are With Frictionless Social Messaging Support The Challenge To continue growing their high fashion brand while maintaining stellar customer experiences, Mai&Mai needed an easy-to-implement modern customer service platform that provided a unified view of the customer and integrations with Shopify, Facebook and WhatsApp. The Results • Reduced average response time by 77%. • Decreased messages per conversation by 21% thanks to faster and more efficient resolution. The Story Created in 2009, Brazilian retailer Mai&Mai has manufactured quality high fashion clothing for luxury brands and also to be sold personally by the company and its founders, Daniela Rizk and Luciana Aidar, to a circle of friends. In the second half of 2013, a new business plan

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