Reap used Maggiano’s extensive customer database to send out an e- mail oer that linked to a landing page created with ion. The oer reads, “Enter your information below to receive your coupon for a complimentary atbread with the purchase of a glass of Ru no Salute Amico.” Ru no Salute Amico is the new wine oering launched by Maggiano’s and Ru no. The e-mail tra c sent to the landing page began converting at an incredible 73% immediately, far above the industry average of 2 – 4% according to Fireclick and MarketingSherpa. “I think the conversion lift was a result of a perfect mix between an engaged audience, a fantastic product, a desirable oer, sharp creative design, and a highly relevant and targeted landing page created with ion,” says Brice McBeth, marketing executive at Reap.

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