Case Study
Made-to-measure sales assessment at Generali
Identifying company-specific competencies relevant to sales success Made-to-measure sales assessment at Generali smart. valid. preferred.2 Th e challenge: standardising the hiring process across a decentralised structure Generali has 300 regional offices across Germany each serving clients and also acting as a base for its salespeople. However, in such a decentralised organisation, it can be difficult to maintain consistency in processes, includ