MacKenzie-Childs, a home goods retailer and longtime Listrak client, leveraged Listrak’s Growth Xcelerator Platform (GXP) to enhance identity resolution marketing, driving list growth and ecommerce revenue. After switching from their previous provider in 2021, they consolidated customer data with Listrak, improving personalization and campaign performance. During their initial three-month trial and beyond, they saw exceptional returns, achieving a 71x ROI in 2022, with 34% of total ecommerce revenue driven by highly personalized email campaigns. This strategic move has significantly boosted conversions and customer engagement.

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