Pythian Client Case Study LUXURY FASHION HOUSE GETS DEEPER INSIGHTS INTO PRODUCT LINE SALES PERFORMANCE When a century-old luxury fashion house, rooted in a tradition of quality, becomes an online retail giant and a successful supplier to third-party sellers, getting the marketing mix right takes on a new level of complexity. The company behind that brand needs to strike a balance between maintaining the integrity of the brand’s reputation while addressing new markets, new channels and ever-changing demands. This was the case for a global luxury fashion brand when they turned to Pythian to help them improve insight into the performance of their product lines across a complex range of channels and regions. THE BUSINESS CHALLENGE The company deals with billions of dollars in sales

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