2 8.69% 30 min Increase in T otal Revenue A/B T ests Set-Up Time Setting up a website personalization campaign is easy and effective with AB Tasty Case Study A/B Test Luxury Brand Frette Increases Revenue by Over 8% with Web Copy Optimiza tion Frette has been a symbol of luxury since its establishment in 1860. Its linens have been draped across the altar of St. Peter’s Basilica, were the bedding of choice for European royal families, and continue to be a staple of five-star hotels. T oday, Frette continues to expand its influence in the textile market with over 100 boutiques located across the globe. CHALLENGE In the luxury industry, there’s always been a strong emphasis on the buying experience. Retailers have imbued it with a sense of ceremony—exclusivity paired with exc

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