CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 LUMENERGI Lumenergi, Inc., Newark, CA Innovator/manufacturer of intelligent lighting control systems “Packaging ‘genius’ so people (read: VCs) can appreciate it.” To brand a company so that it would appear commensurate with its market promise and potential. • Renamed the company (formerly known as Luminoptics) to better reflect its breadth • Created a complete rebranding and initial advertising effort • Oversaw the formal introduction of Lumenergi at a key industry tradeshow Lumenergi got noticed, both as a serious player in a space populated by giant corporations and as a company worthy of financing. GREENTECHMARKETING.COM CASE STUDY Good Thinking LITOSSC.COM “When people told me it would be advantageous to ‘brand’ my te

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