Luitpold experienced a double-digit increase in sales on a 15-year-old product line. M ARKE TIN G LePoidevin CASE STUDY #798 Challenge Luitpold needed to create a brand campaign to continue to raise awareness and interest for Adequan® i.m., positioning the brand as a leading product for treating equine degenerative joint disease in competitive horses in a variety of disciplines. Solution LePoidevin Marketing developed the ad campaign to show that “something is missing” when using other products, namely the proper active ingredient and efficacy found in Adequan i.m. To capture this concept, actual equine competitors were recruited to represent their discipline. The photos, done in studio, lead to striking ads that stood out in publications. Results Luitpold experi

Join for free to read