Launching the first veterinary-specific line of fluid therapy products
Launching the first veterinary-specific line of fluid therapy products
1 PagesM ARKE TIN G LePoidevin CASE STUDY #1325 Challenge Abbott Animal Health, a division of Abbott Laboratories, had worked closely with veterinarians and technicians to design a new, extensive line of I.V. fluid therapy products (including peripheral catheters, I.V. sets and crystalloid and colloid fluids) that fit the specific needs of a veterinary practice. Abbott needed to gain awareness and interest for the new line and asked for our recommendations. Solution LePoidevin Marketing devel- oped creative concepts and headline options for each of the three sub-categories of the product line: peripheral catheters, I.V. sets and fluids, and assisted in developing questionnaires used to test the concepts with Abbott’s advisory panels and key industry opinion leade
