Lowers Costly and Time-Consuming Chargebacks by Lowers Costly and Time-Consuming Chargebacks by 86% 86% Prior to Serti, the IHG hotel property collected payment authorization forms for third party reservations, amenity requests, and sales the traditional way (via print, sign, and fax) which required copies of the cardholder’s I.D. The manager on duty was then forced to carefully review and safely store the form. “It was quite an unfriendly, administrative journey!” said Jennifer Lombard Knight, director of front o ce operations. Since implementing Serti eAuthorize, the hotel has radically reduced the number of chargeback cases each month and has better control of fraudulent activity. The solution has decreased the number of non- refundable chargeback fees from the hotel’s acquirin

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