1 CASE STUDY: LOWCOSTHOLIDAYS PPC CAMPAIGN OPTIMISATION Since Lowcostholidays came to Infinity they have been able to plug the data gap by accurately measuring their PPC. They have subsequently increased their return on advertising spend by using the Infinity solution along with out-of-the-box integrations with DC Storm and Affiliate Window. THE CLIENT Lowcostholidays launched in 2004 and are now one of the most well known discount holiday br

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