CASE STUDY $1MM SAVINGS ANNUALLY Global PPC strategy with centralised management and optimisation of SEM campaigns across 20 markets in Europe, North & South America, Australia, Russia and South AfricaClearblue World’s No 1 selling brand in home pregnancy & fertility tests Procter & Gamble joint venture, pregnancy and fertility experts for over 30 years Online presence Global presence in over 40 countries on all continents Target audience Women aged 18-35 for pregnancy and 25-40 for ovulation products Objective Brand awareness and website engagement Digital Global management of marketing activitiesThere was little visibility into spending and campaign results because of a lack of reporting and standard performance measurements Visibility on results Global strategy Each of the 18

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