1 CASE STUDY: ICELOLLY Icelolly turned to Infinity to help them resolve missing call tracking data and to assess if they could reduce their monthly charges. In this case study we explain how Infinity resolved both issues for Icelolly. THE CLIENT Icelolly is the leading holiday comparison website with over 10 years of experience in the travel industry. They compare deals from a large range of partners to provide the best package deal or last mi

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